Case Study: – Revitalizing a 30-Year Jewelry Legacy with Shopify Migration - JewelDiva.com
JewelDiva is a storied New York jewelry brand transitioning online. This case study explores how Ethos Binary with their migration from Magento to Shopify, encompassing 3,000+ SKUs and preserving their legacy while scaling digitally.
About the Brand
30+ Years of Heritage
JewelDiva has been a local favourite for exquisite vintage and contemporary jewelry, beloved by collectors and fashion enthusiasts worldwide.
Iconic Location
Originally a vibrant presence at Manhattan's Showplace Antique & Design Center, blending old-world charm with bold style.
Shift to Digital
Embracing a online-only direct to customer model to reach customers globally while maintaining unique, curated collections.
The Challenge
Modern Shopping Experience
Create a luxury, mobile-first platform aligned with the brand’s high-end appeal.
Seamless Product Migration
Migrate 3,000+ unique pieces with images, tags, and data intact without disturbance.
SEO & Growth Support
Maintain SEO integrity and enable growth through email marketing and social commerce integration.
Our Bespoke Approach
Discovery & Planning
Mapped workflows around unique products and customer base
Created a custom data migration blueprint
Migration & Development
Developed Python scripts for clean data transfer
Designed editorial-style Shopify product pages
Preserved SEO with redirects and metadata
Integrated marketing and social commerce tools
Technologies Used
Shopify with Liquid
Custom Python Scripting
AWS S3 Storage
Constant Contact
Leveraged APIs and legacy Magento tools to enable smooth integration and data transfer.
The Results
45%
Faster Load Times
Site speed improved by 45%, boosting user engagement.
100%
Mobile Responsive
Fully optimized for mobile shoppers, enhancing accessibility.
15%
Conversion Increase
Conversions rose 15% within the first month post-migration.
<1 Month
Rapid Deployment
Migration completed in under four weeks without disruption.
Client Reflection
"Ethos Binary treated my store like their own. They preserved my brand’s soul while updating its digital presence."
– Connie DeNave | Founder, JewelDiva NYC
Why It Matters
Legacy Meets Innovation
Helping heritage brands evolve with strategy and style.
Human-Centered Tech
Providing enterprise-grade solutions with personal care.
Your Story Digitized
Empowering entrepreneurs to showcase unique brand narratives online.